Crafted By Sisters, Inspired By Real Skin Needs.
With 15 years as a qualified makeup artist and four years as a brow specialist, Laura’s passion for cosmetics and skincare inspired the creation of Cassidy.
Drawing from her own wedding experience and countless conversations with clients, she wanted a solution that would simplify the journey to healthy, radiant skin.
Kate’s marketing expertise brings our brand to life, combining our complementary skills to create something truly special.
"Cassidy redefines luxury skincare—minimal, effective, and designed for glowing skin without the overwhelm."
Our Journey To Event-Ready Skin
When we created Cassidy, we started with a focus on bridal and event skincare—developing products designed to help brides and those attending special occasions achieve their best skin. But along the way, we asked ourselves: What is event-ready skin? The answer reshaped how we thought about our products. Why? Because event-ready skin is healthy, resilient, glowing skin—why wouldn’t you want that every day?
Though still deeply rooted in our desire to help brides achieve a luminous complexion for their wedding day, we now see event-ready skin as something that goes beyond a single occasion. It’s about skin that is healthy, balanced, and naturally radiant—whether for a wedding, a big event, or simply every day. This belief drives our less is more approach, focusing on exactly what skin needs to thrive without unnecessary complexity.
