Cassidy was founded by sisters Kate and Laura Cassidy in New Zealand, inspired by a shared belief that skincare should work with the skin, not overwhelm it. Guided by modern skin biology, our formulas blend high-natural bioactives with refined, intentional minimalism.
"We created Cassidy to find the balance between overactive formulas that disrupt the skin barrier and gentle creams that simply coat it."
Cassidy exists to prove that skincare doesn’t need to be aggressive to be effective. Every formula is built on deep hydration and barrier support. The foundation of skin that performs beautifully on its own: calm, strong, and radiant.
Cassidy is high-natural, high-performance skincare designed to support the skin’s natural intelligence.
Our goal has always been simple: to create skincare that makes sense. When we began Cassidy, we wanted formulas that worked with the skin, supporting its natural intelligence instead of overwhelming it.
As we developed our products, one thing became clear: the future of skincare lies in understanding the skin as an ecosystem. Healthy, resilient skin isn’t defined only by its barrier, but by the living microbial layer that protects it. The microbiome plays a crucial role in regulating inflammation, maintaining comfort, and supporting long-term balance.
Cassidy was created with this in mind. Our functionally active, high-natural formulas are designed to nurture both the barrier and the microbiome, delivering deep hydration and restoring harmony on and beneath the surface.
Because great skin isn’t about doing more.
It’s about doing what matters.